BoingBoing reader Becky Hogge says,
Here's my report of a UK media event last night where the CEO of M&C Saatchi discussed publicity campaigns to promote the anti-piracy message and sunk his teeth into a couple of current campaigns, recently blogged on BoingBoing. The communications guy from the BPI was there to debate possible campaigns with PR and press people . He had the crowd in fits of nervous laughter as he admitted the US lawsuit against a twelve year-old filesharer "was not a bad thing".