File under "strangest patents of all time." Sounds like the cellular equivalent of a drive-by shooting.
Mobilehookup's patent pending 'Talk Now' combines text messaging's fun and convenience with speed-dating's functionality. A key industry innovation, 'Talk Now,' allows Mobilehookup members to further pursue a budding connection by talking live – for five minutes – on the telephone while protecting user privacy and anonymity. (…) One of the fastest growing communities of its kind in Canada, Mobilehookup offers 'Talk Now' users the unique opportunity to get to know a person better without having to exchange key personal information – like phone numbers or addresses. Not only does this mean members retain control of the dating situation but similar to speed-dating, they are better equipped to quickly decide whether or not to continue with a relationship.
Easy to use, 'Talk Now' is activated by sending a message to the Mobilehookup server. After getting approval from the other party, the Mobilehookup server connects the two members by bridging a telephone call, ensuring that total anonymity is maintained. Whether they're simply having fun or connecting with a potential life partner, the members receive five minutes from VoCoMo to talk to each other.
Link to ultra-bizarro press release (thanks, Jason)