Well, this sounds like a first. Twentieth Century Fox said yesterday it will create a unique series of one-minute dramatic shorts based on the TV show "24."The offering will be available exclusively to subscribers of a new high-speed wireless service offered by Vodafone (world's biggest mobile provider).
Vodafone will begin offering the one-minute epidosdes in January in the United Kingdom, coinciding with the start of the fourth season of the show on a satellite V service.
Link (via unwired, thanks richard)