Bollywoodsploitation: Coke's Mulit homage

BoingBoing reader Manish Vij says,

Coca-Cola just released a great Bollywood-inspired ad in Spain, Portugal and Italy (thanks, GG). The ad retraces The Party, The Guru and Russell Peters’ wisecrack that the only thing a desi accent is good for is cutting tension.

In the ad, a desi waiter livens up a dreary Spanish party by bursting into a Bollywood song. Here’s the really cool part: it pays homage to Absolut Vodka’s unforgettable Mulit parody — pink shirt, shiny belt buckle and all. Watch the clip.


Link to related BoingBoing posts on the earlier "Mulit" ad by Absolut, and Link to BB post about other Bollywood spoof TV ads.

BB reader Fabio Fichera says, "The ad in question isn't that new, a somewhat shorter version has been around for months here in Italy." And reader JJ Merelo writes,

Just a few points about this newsitem. First, it was released last summer and become an instant sensation: the theme has been even featured in the new year's eve TV shows, replayed over and over as a ringtone, and so forth. The party does not really look like a Spanish party, it rather looks like a british party. Believe me, I've been in Spanish parties. And a bit of trivia: it's actually a girl who sings it, it's a kind of 'bollywood aserejé', since it's not really in hindi (or telugu, for that matter), but in mock-indian language, and it was originally done in Argentina. There's also a pointer to the spanish Coca Cola site: Link, and a story by a popular hispano-argentinian blogger: Link.