CNET Launching Web-Based RSS Reader

Steve Rubel says:

CNET News.com is launching a Web-based RSS news aggregator called Newsburst. The site, now in preview, will compete with Bloglines and Rojo. CNET's move comes on the heels of the LA Times and Guardian, which launched desktop RSS readers last week. This is the beginning of a trend where the big media launch branded RSS aggregators to make sure they retain reader loyalty. The copy on the CNET Newsburst preview site reads: "Newsburst is a personalized tool that tracks virtually any type of
information on the Web: news, blogs, shopping lists, weather, search
results, alerts, auctions and more.
"

Link to Steve's post. Boing Boing is one of the blog feeds Newsburst recommends — thanks, CNET people!