Google unveils new privacy policy

Snip from AP story:

The company's new privacy policy, though little changed in substance from one issued 15 months ago, is easier to read and reflects Google's expansion beyond its core search engine business. It also describes in greater detail what Google is doing to protect against abuses.

But it remains remains silent on how long information is kept. That's an area of growing concern as Google offers more and more services that potentially collect and store a wealth of personal data, making the company's servers a prime target for abuse by overzealous law enforcers and criminals alike.

The most material change is in format. The July 1, 2004, policy is replaced by a set of three statements: a full-length policy twice as long as the one it replaces, a "highlights" version and explanations in question-and-answer format.

Link to report, and link to Google privacy policy text, updated on October 14.
Update: John Battelle has more here.