Following up on previous posts about the half-assed and uber-alarmist "Attack of the Blogs" feature in this month's Forbes, here's a list of more pragmatic tips on how businesses can protect themselves from online criticism. The advice comes from Jim Maule, at the Villanova University School of Law, by way of Politech:
1. Create quality products and services.
2. Sell what you advertise.
3. Make certain your products and services do what they claim to do.
4. Fully test and study your products and services before offering them for sale.
5. Disclose all risks posed to purchasers of your products and services.
6. Tell the truth.
7. Fulfill your warranty promises.
8. Don't cut corners.
9. Comply with all applicable laws and regulations.
10. Don't try to buy influence.
Link, and here's a related post on Politech.
Previously on Boing Boing:
HOWTO punish bloggers, a tutorial for businesses from Forbes
Lyons's blog-sliming compared to complaints about Founding Fathers
