Graham Roumieu, one of my favorite illustrators, has a really funny graphix-essay on the CBC website about what's wrong with the movie theater experience today. Shown here:
The bathrooms are just too darn far to walk to.
Trekking all that distance: (a) is exhausting, and (b) takes so long that there is a good chance of missing some of the crucial plot points of Big Momma’s House 2 during the time you are gone. With the new discrete seat service, all you’ll have to do is hit a button on your armrest and an attendant will be with you promptly.