Katrina: public service announcement (shot by BB pal photog)

My friend Clayton James Cubitt, who has family roots in New Orleans, IMs:

Ad agency Grey Worldwide worked with the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) and the Ad Council to create a series of PSAs highlighting the need for Katrina surivors to reach out for help.

Depression and post-traumatic stress disorder are rampant throughout the survivor population.

They sent me down to photograph survivors. I spent a week in New Orleans and Mississippi. This is the first ad to come out.

Link. The copy reads: "A year after Katrina, all the water still hasn't receded. If you're having trouble coping, trained and caring help is waiting." Here's more about the campaign.