Magazine subscription cards are a pack of lies

In a highly amusing post, Wired Editor-in-Chief Chris Anderson annotates a magazine subscription notice under the title, "When is my industry going to stop lying?" Chris points out the innumerable lies that make up the average sub card.

As you have no doubt guessed:

* there is no such thing as a "special courtesy rate"
* "guaranteed savings" is a meaningless phrase (and indeed you can often find magazine subscriptions cheaper through an agent–check eBay–or a credit card loyalty program)
* it makes no difference if you reply by the "reply by" date
* "statement of benefits itemization" are just empty words meant to invoke an invoice
* all those "free" or "included" things are just the regular content that's in the mag for everyone.