Over at 43 Folders, Merlin Mann mentioned the "Sullivan nod," which, according to Wikipedia, is a "sales technique used to create a subconscious suggestion to a customer to purchase one particular item out of a list of like items."
A Sullivan nod is executed by nodding slightly, by approximately 10–15 degrees, when the item it is hoped the customer will choose is reached. The key is to make the nod perceptible, yet subtle, so as to not distract. The nod is best done with lists less than 5 items in length. Studies have concluded that 60–70% of the time, a Sullivan nod will result in the customer choosing the 'recommended' item.
The Sullivan nod has been used for years, but I just heard about it. Consultant Jim Sullivan, the creator of this technique, claims it "even works over the phone for room service orders."
Amazon.com has banned the sale of over a million products in the last few weeks for inaccurate coronavirus health claims, the company told Reuters on Thursday.
BuzzFeed News reporters have seen leaked Clearview AI documents that show the company is “working with more than 2,200 law enforcement agencies, companies, and individuals around the world,” including Best Buy, Walmart, Macy’s, ICE, DOJ, and the FBI, plus “a sovereign wealth fund in the United Arab Emirates.”
Canada’s privacy authorities on Friday said they are investigating New York-based Clearview AI over concerns the facial recognition technology may not comply with Canadian privacy law.
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Website building apps are all about one thing — helping you craft a great-looking, fast-running website without having to mess with all that back-end code. However, nobody wants their site to look just like a template, so customization is all but a must. So how easy is it to make those changes and still not […]
In our modern world, our usual first approach to combating an oncoming cold is to medicate it into oblivion. Sometimes, that carpet bombing pharmaceutical attack plan can knock out the congestion and discomfort of an illness before it settles in. But there’s always something to be said for trying to put down the effects of […]