Camera system to track eye movements of shoppers

200806021030.jpg

Philips applied for a patent of a camera system that makes note of what shoppers look at in window displays.

Using a set of video cameras and eye tracking software the system will be able to tell what someone looking at a window display has been staring at the longest, and will then provide more detailed information about the product via a passive or even interactive video display in hopes it will push them towards making a purchase decision.

Link