HSBC's bizarre lumberjack ad

John Swansburg, Associate Editor, says: [I wrote about] the truly bizarre new HSBC ad running on TV (and on YouTube). Have you seen it? It's the one that features a violent confrontation between police and environmental protesters who protecting trees marked for clearing. But then it turns into a love story between one of the protesters and a logger — complete with a soundtrack by Joanna Newsom, of all people. And this is all by way of selling the services of an international banking conglomerate. Very weird.

Anyway, thought the ad might be something BoingBoing readers would have seen and scratched their heads over. Here's my analysis:

HSBC's Bizarre Lumberjack Ad