Marketing the Minimal

(Rudy Rucker is a guestblogger. His latest novel, Hylozoic, describes a postsingular world in which everything is alive.)


How do you market a toy that does almost nothing? Build a gnarly web ad!

We're talking about the Yo Baby, which is a skateboard with no wheels!

The presence of the turtle in the Yo Baby ad reminds me of Douglas Coupland's novel, JPod, which is about, among other things, the use of turtles in marketing, and which also has an intricate web page.