Study suggests fast food logos make us more hasty and impatient

In Science Blogs today, report of a study by human behavior researchers Chen-Bo Zhong and Sanford DeVoe which suggests that exposure to fast food logos and environments alters our behavior in ways not directly related to food consumption. "[The study] showed that subliminal exposure to fast food symbols, such as McDonalds' golden arches, can actually increase people's reading speed. Just thinking about these foods can boost our preferences for time-saving goods and even nudge us towards financial decisions that value immediate gains over future returns. Fast food, it seems, is very appropriately named." (via PSFK)