It's an ad for the car battery used to run the setup. Next: "Are Friends Electric" performed on refrigerators with iffy compressors. [Die Hard]
Update: Adam Sadowsky, president of Synn Labs, writes in to explain how they created the "corgan":
We're the same folks who built the Rube Goldberg Machine for OK Go's music video for "This Too Shall Pass". In fact, both shared the same director, the amazing James Frost of Zoo Films who brought us in to build the "corgan" for them.
FWIW, we installed new horns in each car that we'd tuned to honk the correct note for their placement on the keyboard. This proved to be easier than modifying the stock horns already on the cars - not to mention easier to return to "normal" before returning them to the various owners!
To my delight and awe, I have discovered a whole, new-to-me universe of "realistic flame" effect LED lightbulbs, which produce the illusion that you have a goblet of raging flame sticking out of your lightsocket: the bulbs come in a wide variety of shapes and sizes (and can also be had in fanciful colors, for […]
A couple of years ago, I was asked if I’d like to review the reMarkable tablet. If you’re unfamiliar with it, the reMarkable is an E Ink slate and pen solution that provides a digital note taking and sketching solution that feels eerily close to writing on paper. I was excited to take it for […]
Samsung’s latest phones have a “portrait” mode that cleverly fakes the look of a shot taken with a fancy lens on a full-frame sensor. But a picture they used as an example in an ad turns out to be a stock photo taken with a high-end DLSR. Moreover, the photographer, Dunja Djudjic, has a blog […]
For the true audio enthusiast, there’s a lot of difference between putting on some songs “for background music” and a true listening experience. For the latter, there’s nothing like a pair of sturdy headphones and the powerful speakers that come with them. And the wireless variety doesn’t get much more powerful than the TREBLAB Z2 […]
Digital or analog, there’s a path of least resistance for any project. Finding that path is what the Agile methodology is all about, which is why proficiency in it is a must for any project management position – and the paycheck that comes with it. And the quickest path to learning Agile? The Agile Project […]
Everybody’s flown a paper airplane. But what if you could fly on a paper airplane? Until we invent shrink-ray technology, the PowerUp X FPV Video Paper Airplane Kit will have to do – but it’s as fun as that sounds and more. The original version of this creative toy added drone tech to the old, […]