Levi's newest ad, launched on Tuesday, shows kids at a demonstration, facing up to a line of riot police, among sundry images of youthful intellectual and creative flowering.
"Your life is your life, don't let it be clubbed into dank submission, be on the watch," says the narrator, speaking the words of Charles Bukowski. "there are ways out, there is a light somewhere."
Levi's has withdrawn the ad from one country. See if you can guess which one!