Remember Errol Morris' New York Times quiz about being an optimist or a pessimist about killer asteroids? It turns out the quiz wasn't really about being an optimist or a pessimist. It was about how fonts affect people's thinking. The quiz was presented in five different fonts, and the frequency of the answers were compared to the fonts in which the questions were asked.
We all know that we are influenced in many, many ways -- many of which we remain blissfully unaware of. Could fonts be one of them? Could the mere selection of a font influence us to believe one thing rather than another? Could fonts work some unseen magic? Or malefaction?
Don’t get me wrong. The underlying truth of the sentence “Gold has an atomic number of 79” is not dependent on the font in which it is written. The sentence is true regardless of whether it is displayed in Helvetica, Georgia or even the much-maligned Comic Sans. But are we more inclined to believe that gold has an atomic number 79 if we read it in Georgia, the font of The New York Times online, rather than in Helvetica?
Results from the asteroid quiz:
Morris concludes: "Comic Sans has the lowest rate of agreement, and one of the highest rates of disagreement."
Hear, All Ye People; Hearken, O Earth (Part One)
MIT Tech Review's Antonio Regalado rounds up the year's stupidest, worst moments in tech, from the guy who created his own CRISPR-based gene therapy to beef up his muscles and injected it to Donald Trump's Twitter feed to the FCC's Net Neutrality catastrophe. Of course, Juicero rates a mention.
Pundits suggest the “Weinstein moment” — a broader, deeper awareness of abusive conduct, sexual harassment and criminal sexuality — is already fading without significant change. Few of the offenders face consequences worse than losing a gig, and yesterday we learned The New York Times isn’t even up to that, letting its celebrity groper keep his […]
Webflow’s history of the web is a Bayeaux Tapestry of obsolete virtues and current vices, a superimposition of new and old bad things. It’s a clever and very 2017 way to market a web design app that lets normal people keep making worthwhile mistakes on the web — a gateway to free expression — as […]
Python is one of the most popular and versatile programming languages used by developers today, making it an ideal first choice for those looking to kickstart a career in programming. While you could go back to school or sign up for a pricey coding bootcamp, you can learn the essentials of coding with Python at […]
Going back to school isn’t necessarily an option for everyone. Between the time commitments and steep tuition rates, there are obstacles aplenty as far as furthering education is concerned. However, that’s not to say it’s impossible to learn new skills. Excel with Business lets users access thousands of hours of online learning in Microsoft, business, technology, […]
More often than not, you won’t see an accident coming, which means it pays to be proactive and ensure you have the right tools on-hand before you need them. Whether you find yourself in the middle of a power outage or having car trouble at night, you can make sure you’re still capable of navigating […]