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The Alessi Grow Watch is a cool new timepiece designed by Andrea Morgante of Shiro Studio and now available at Watchismo! The watch concept is derived from the 'act of growing', which often results in natural forms and patterns we instinctively relate to. The surface of the design features a rippled texture akin to muscle fiber; perceived as a single entity rather than an assembly of multiple mechanical parts, 'grow' is designed to be an external manifestation of our bodies' qualities.