PepsiCo, in an attempt to appear hip, hired Tyler, the Creator to direct a series of Mountain Dew commercials. Tyler, the Creator took advantage of this opportunity to make an ad that was so over-the-top racist that it would have to be pulled. It's a triple win for Tyler, the Creator, who ends up getting (1) a ton of money, (2) lots of publicity, and (3) street cred for punking the befuddled suits at PepsiCo.
In a statement to AdWeek, a Pepsi representative said, "We understand how this video could be perceived by some as offensive, and we apologize to those who were offended. We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well."
The ad is the third in a series of ads directed by rapper Tyler, the Creator, who is black. The first depicts the goat (named Felicia) assaulting the woman, a waitress at a restaurant that has run out of Mountain Dew. The second shows the goat fleeing from police.