National Geographic has a nice video (as well as a long story by Carl Zimmer) about scientists who are trying to learn more about the way the brain works by slicing mice brains into incredibly thin sections, fore to aft, and then using scans of those slices to create what amounts to a wiring diagram. The goal is to see how all the parts connect and, hopefully, get a better idea of how they all work together.
The video is lovely, with some great shots of lab work and an animated tour of the mouse brain slices. The animation looks, at first, like a time-lapse thing, but it's actually more like driving down a highway and watching buildings on the roadside appearing, becoming larger, and then shrinking in the rearview. Really great stuff! It also underlines a bit why I'm pretty skeptical of Ray Kurzweil's singularity. Or, at least, his estimations of how long it will take for scientists to understand our brains well enough that they could be replicated digitally.
Repeating the word “fuck” actually can reduce your experience of pain, according to a new study by Keele University researchers. The psychologists ran an experiment in which subjects underwent a cold pressor test, a common method to pain threshold and tolerance by immersing your hand in freezing cold water for a minute. (See above video […]
Floating out of your body and looking down on it. The story of your life flashing by before your eyes. Seeing a bright light at the end of a dark tunnel. These are just two of the most common experiences that people report after a near-death experience (NDE). For some people, NDEs are a transformative […]
I enjoy the fun science stunts on ScienceBob’s YouTube Channel.
First, they were all about serving a protective necessary function. But now, about 10 weeks after the explosion of the COVID-19 outbreak, face masks are beginning to serve a different role. Just like all the fashion accessories that came before them, face masks are now showing off a little piece of ourselves to the everyday […]
Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around […]
Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before. Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original. The Coconut is basically […]