The Batteriser is a really neatly designed product (apart from the shorting issue), I love the miniturisation technology in it, and I’ll be buying some once it goes on sale to check out how they have done it. And yes, it can and certainly will work on some, perhaps many products and get some extra life out of it. But the 800% claims are demonstrably untrue, and unfortunately this is what every media outlet ran with. They took a blue sky marketing estimate and ran with it because it made a great story. There was no basic fact checking. All the electronics engineers who immediately questioned the claims were right in doing so, it’s trivial to prove there are issues with even the most basic of engineering due-diligence. There are just way too many downsides and unanswered questions on this product. I’ll guess we’ll have to wait and see until they start shipping so we can get one and actually test it.
According to the suggestions of a professional golfer whose video was tweeted today by Donald Trump’s companies, drinking an entire bottle of vodka every day will ‘kill’ coronavirus. There’s only one problem with this advice: it is not true, and may harm you.
We all know the drill. As the overlords of the smartphone and tablet markets, the braintrust at Apple very seldom hold sales on their signature devices. So rather than spending almost $1,000 on a brand-new iPad Pro, the folks in Cupertino are instead giving you the opportunity to score one for about a third of […]
Entrepreneurs looking for new avenues to reach customers may not have considered one of the fastest-growing content mediums today: podcasting. And we don’t mean just dropping an advertisement for your product or service in the middle of a popular show. Right now, there are about 850,000 active podcasts reaching 165 million Americans. Those listeners are […]
Twitter rants and various online ugliness aside, social media has actually grown up a bit over the past 15 years. In general, users are warier of their interactions on platforms like Facebook or Instagram — and marketers have taken note. In fact, if you felt retailers you saw on social media were only looking to […]