The Awl profiled


Josh Dzieza profiles The Awl, the Internet's best.

Founded in 2009 by Choire Sicha and Alex Balk, The Awl stands counter to the prevailing trends in the media industry, commenting skeptically on the conventions of the wider web while running a mix of stories that are both wide-ranging and unabashedly specific: writerly reviews of the previous day's weather, deconstructions of minion memes, tirades against negronis and the Moon, personal essays, deadpan lists, poetry. The site's tone, knowingly smart and aloof from the news cycle, is especially popular among people who work in media, and it has become a farm team for larger publications. Lately, under the editorship of Herrman and Matt Buchanan, it also publishes some of the most incisive criticism about the ongoing collision of media and technology.

There's always time for knifecrime.

[The Verge]