YouTube's advertisers now want to choose what subject matters and personalities to advertise against. So far, so fair. But rather than be straight about this, YouTube conceals this reality behind an opaque and mechanically indifferent monetization system that seems designed to generate as much ignorance, entitlement and resentment as possible.
A researcher, however, has sleuthed out metadata buried in the source code of YouTube video pages. These, they claim, offer clues about why certain videos are "demonetized" or deprecated in search results -- reasons that YouTube has not been keen to disclose or detail.
Here's their paper. Without further ado:
104: sexually suggestive content
109: sensational and shocking
113: tragedy and conflict
115: Sensitive social issues (controversial, guns, etc)
P.S. The video embedded here is from the researchers, but the one most folks are learning about it from is this unwatchable YouTube viral chum nightmare padded out to nine numbing minutes -- a perfect "non-political" example of why advertisers are demanding more control over what they advertise against.
In an effort to get more people reading, the New York Public Library set out to take advantage of Instagram’s huge user base. Mother New York designed “Insta Novels” as a way to read entire novels in Instagram Stories. The books feature carefully selected fonts, beautiful animations, and some clever hacks to allow such an […]
Law school grads routinely go to work for crusading nonprofits and even those in private practice do pro bono work, thanks to a widespread understanding that lawyers have a professional duty to work for the public interest -- after all, understanding and navigating the law is a necessary precondition for freedom and fairness.
Most U.S. adults answer fewer than half questions correctly on digital know-how quiz, and many struggle with cybersecurity and privacy
Remember when the default state of your online presence was anonymity? That’s not so clear-cut anymore, and the worst part is you may not even know who is using your data or what they’re using it for. Small wonder that so many people are choosing to surf through virtual private networks. VPNs filter web access […]
Get ready for the stream of your dreams, binge-watchers. There’s a contest afoot, and at stake is a lifetime subscription to Netflix. All you have to do is sign up, and you’re entered to win this ultimate Netflix plan. When does it expire? Only when you do. And hey, just in case you need something […]
There’s overwhelming support for clean energy, and the planet is giving us more reasons to invest in renewable power sources with every passing year. Even in the most inhospitable areas, wind and solar can provide a good chunk of our power, if not all of it. So why aren’t we all taking advantage of it? […]