MLK on car ads

Ram used a sound clip from a Martin Luther King Jr. sermon, played over a montage of stereotypically patriotic imagery, as an ad for a truck. In response, Nathan Robinson took another quote (reportedly from the same speech) of MLK's thoughts on advertising--specifically, automobile advertising--and put it to the same video.

The agency knew what it was doing. They knew it would upset people. What a rotten, cynical ad.

Loading...