Nowadays, chances are you associate Cherry with the clickety switches on fancy keyboards. But it's been a global company for decades: if it's boring business-to-business hardware and it clicks, it might well be a Cherry.
With an assist from computing legend and junk mail collector Ted Nelson, the Internet Archive has collected a wide array of catalogs featuring some of Cherry Electronics’ Snap-Action switches from the 1960s. One such circular described Cherry’s appeal to manufacturers as such: “An entire company devoted entirely to one product—switches. This specialization means thorough application analysis … efficient, reliable assembly of switches … automated testing techniques … faster service.” And while the firm is best known for its keyboards today, these switches look nothing like the perfectly clicky mechanisms that Massdrop fans and heavy writers have been fawning over for years.
So where were they used? A notable example of a place where you’ve probably unknowingly used a Cherry microswitch is an arcade.
Logitech’s MX Keys [Amazon] is what it finally took to lure me away from mechanical keyboards. It’s a slim yet solidly-constructed full-size model that’s similar to and superior to Apple’s Magic Keyboard. It’s flat, minimalist, heavy, solid and low-profile, with large backlit keys typeset in something similar to Futura Light. The keys are square with […]
Microsoft is to shut shop on the high streets and malls of America, permanently closing its 116 retail stores. Only 10 were overseas; flagship stores in New York City, London, Sydney, and Redmond will be remain as showrooms that do not sell the products. There will be no layoffs, Microsoft reports. Alarm bells rang when […]
Traintrackr is a powered circuit board showing a map of the London Underground, lighting up in real time to show train positions on 333 stations on all 12 main lines. It connects to the tube’s API for live location data every second. The board is 400mm x 300mm and sells for £249. (There’s also the […]
Back in the 50s and 60s, it was no big deal in most areas to make a call to your local liquor store and have beer, wine and spirits delivered right to your house with little to no restriction. However, that ease and simplicity certainly isn’t in place today. Alcohol delivery laws in 2020 are […]
Unless you’re a regular cannabis user, you might be surprised to learn that the plant itself is basically just that — a plant. It’s not until you put cannabis under high heat that the process of decarboxylation breaks down that raw form into the psychoactive compounds that can actually benefit the body. This unlocking process […]
With our smartphones serving as the vital tether that links us to the rest of our lives, it’s no wonder how low batteries and power emergencies can occasionally feel like a life-and-death situation. I mean, it’s usually not, of course…but darned if it doesn’t feel that way when your indicator is showing only 5 percent […]