The UK Committees of Advertising Practice changed the rules for ISP advertising: where once the ISPs could advertise speeds of "Up to" some incredibly high number so long as 10% of customers ever achieved that speed, now ISPs can only advertise a speed promise if 51% of their customers attain that speed at all times.
Which? magazine published an analysis of ISP ads before and after the rule and found that advertised speeds dropped by 41%; earlier polling by the magazine found that "British households are paying for broadband services that are on average 51 percent slower than advertised."
If you're in the UK and looking for a genuinely excellent ISP that delivers on its promises, I thoroughly recommend the wonderful Andrews and Arnold; I was a happy customer of theirs for years when I was a Londoner. They even successfully intervened with the farcically terrible BT Openreach on my behalf, an act of commercial sorcery on par with levitating the Gherkin or successfully taxing Starbucks.
The entry-level speed tiers were apparently the least accurate before the rule change. While advertised speeds dropped the most on entry-level tiers, there were drops in higher-speed tiers as well.
"[A]cross all the deals on offer from the 12 biggest providers, the advertised speeds from 'up to 17Mbps' to 'up to 100 Mbps' had decreased by an average 15 percent," the group wrote. Virgin Media was the only ISP whose advertised speeds went up after the rule change.
Advertised broadband speeds lowered by 41% on cheapest deals since ASA ruling [Which?]
ISPs’ listed speeds drop up to 41% after UK requires accurate advertising [Jon Brodkin/Ars Technica]
Economists like Alberto Alesina and Silvia Ardagna reshaped the world when their theories of "expansionary austerity" were put into effect after the 2008 crisis: the idea that governments could "increase taxes, cut spending, and grow strongly" was powerfully tempting to the world's leaders, who saw in them a way to pull out of a recessionary […]
Over 1,000 Google employees have signed a petition urging senior management to reconsider the company's plan to launch a censored Chinese search product (codename: Dragonfly), a revolt that's been in the works since the news broke; the employees demand transparency about the project and point out that it violates the Association of Computing Machinery's code […]
Grant Burningham interviewed me for his Bots and Ballots podcast (MP3), covering a bunch of extremely timely tech-politics issues: Facebook and the impact of commercial surveillance on democratic elections; Alex Jones, censorship and market concentration; and monopolism and the future of the internet.
Whether you’re set to give the toast at your best friend’s wedding or a presentation at work, you’ll be relying on those public speaking lessons you slept through during high school. Scary thought, right? Thankfully, the Public Speaking Bundle is loaded with hacks, tips, and techniques that will get you speaking more naturally and with confidence, […]
The Adobe Creative Cloud suite is the foundation on which many creatives build their careers, but some of its programs, like Photoshop and InDesign, are notoriously complex, making it difficult for aspiring designers, photographers, and the like to break into their field. But, don’t get discouraged. The Pay What You Want: Adobe CC A-Z Lifetime Bundle […]
From self-driving cars to Siri, we’ve already gotten a taste of what AI can do, and now this groundbreaking technology is making its way to education and revolutionizing the way we learn new languages. Mondly uses state-of-the-art speech recognition to help you speak foreign languages like a true local. Lifetime subscriptions are on sale for […]