For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking.
Google paid Mastercard millions of dollars for the data, according to two people who worked on the deal, and the companies discussed sharing a portion of the ad revenue, according to one of the people.
The battles we thought we were fighting were lost years ago. They just never bothered to tell us.
In the wake of Berkeley joining the growing list of cities that ban the use of facial recognition by governments, RIT philosophy prof Evan Selinger and Northeastern law/comp sci prof Woodrow Hartzog make the case in the New York Times for a nationwide ban on facial recognition technology.
Do Not Track was a standardized way for browsers to tell services that their owners did not consent to having their activities and usage logged; however, it was subverted by Big Tech and big media companies and turned into a useless tick-box that had virtually no impact on your privacy.
With the gains real estate has made over stocks in the past 25 years, it’s easy to see why the rich constantly use it to expand their wealth. What’s slightly less obvious is why only the rich seem to ever break into real estate investment. There are a lot of reasons, but a couple of […]
If you’re a coder, there’s a multitude of avenues for you to take your skills. Whether you’re just jumping into the world of programming or looking to rise up the ranks as an established professional, a wide base of knowledge is key. And this Premium 2020 Learn to Code Certification Bundle is a resource that’s […]
Everybody could use a little improvement, especially those of us on the hunt for new careers. Each job requires a different set of skills, and that list can change from year to year or even month to month as new technologies emerge. When you’re in that race and need to learn fast, the old model […]