In 2016 researchers created a variety of "dissuasive cigarettes" to find out which kind was the biggest turn-off. "A 'minutes of life lost' stick was the most aversive of the stimuli tested," reported the researchers.
From Weird Universe (which has a photo of the cigarettes described below):
One of these cigarettes had a “smoking kills” warning printed directly on it. Two others were unpleasant colors: "slimy green" and "faecal yellow-brown." The fourth was printed with a graphic depicting "15 minutes of life lost."
For decades, the "bystander effect" (previously) has been a bedrock of received psychological wisdom: "individuals are less likely to offer help to a victim when other people are present; the greater the number of bystanders, the less likely it is that one of them will help."
When Yale research psyhcologist Irving Janis coined the term "groupthink" in 1972, he identified eight symptoms of the pathology: the "illusion of invulnerability"; a "belief in the inherent morality of the group"; "collective rationalization"; "out-group stereotypes"; "self-censorship"; the "illusion of unanimity"; "direct pressure on dissenters" and "self-appointed mindguards."
Influence: The Psychology of Persuasion is Robert Cialdini’s absolute classic book outlining six principles that you can use to convince people to do things and/or defend yourself against coercion. I hadn’t seen this 2012 animated explainer video above narrated by Cialdini and Steve Martin, not the comedian but rather co-author of Yes! 50 Scientifically Proven […]
Two-thirds of American adults drink coffee every day. On average, they’re each drinking about three cups per day, which works out to nearly 400 million cups downed each and every day. We don’t have stats on what percentage of those cups are God awfully bad, but you have to assume with so many ways to […]
For those with a writing flair, the thought of building a career as a professional copywriter should probably have some appeal. Thankfully, it’s also an in-demand job skill with the average copywriter making a healthy $60,000 a year for their efforts. But even if you have a way with words, you still need the industry […]
While we all love our iPhones and iPads, celebrating the releases of their latest and greatest versions, it’s amusing to consider how much we at the same time HATE the main item that keeps these little tech marvels powered up and working. No, Lightning cables don’t exactly inspire feelings of awe and wonder. It’s more […]