Akiyoshi Kitaoka, professor of experimental psychology at Kyoto's Ritsumeikan University, created this graphic of a Coca-Cola can to demonstrate how our minds can imagine colors that aren't there. In this case, the red of the can is an illusion — the can is made of black, white, and blue stripes.
There are no red pixels in this image of a Coca-Cola can
How to make an astonishing Pepper's Ghost illusion with a plastic cup lid and your phone
Joshua Ellingson makes extraordinary multimedia sculptures with old TV sets, analog synthesizers, and digital software. Many of his projects center on the Pepper's Ghost illusion—the 150-year-old special effect most famously… READ THE REST
The secret behind gravity-defying hills unveiled
There are hundreds of places around the world where round objects seem to roll uphill. They are often referred to as "anti-gravity hills" (or sometimes "gravity hills," "magnetic hills," and… READ THE REST
Have you ever seen the Pigeon Neck illusion?
This one's animated, so go and check out the interactive Pigeon Neck illusion at Michael Bach's website. In the animation above you see "pigeons" craning their neck while scurrying along,… READ THE REST
Save your travel dollars and 60% on this one-year membership to Travel Buyers Club
We thank our sponsor for making this content possible; it is not written by the editorial staff nor does it necessarily reflect its views. TL;DR: Travel Buyers Club is a one-stop shop… READ THE REST
Save $109 on this refurbished Apple iPad Pro, where power meets portability
We thank our sponsor for making this content possible; it is not written by the editorial staff nor does it necessarily reflect its views. TL;DR: Get your geek on with… READ THE REST
Save up to $500 on a Duracell Portable Power Station during "Preptember"
We thank our sponsor for making this content possible; it is not written by the editorial staff nor does it necessarily reflect its views. TL;DR: With three power sizes to… READ THE REST
