That One Matt Bors Comic is a book entirely about how a single-panel drawing "conquered the discourse" in the mid 2010s. You know the one! Bors' strip perfectly captured the moment, and the online smart guys who gotcha others' earnest discussions of society's problems. Sharp and on-target, it was so effective that it became a prevalent meme.
In September 2016, Matt Bors drew a four-panel cartoon that he had no idea would quickly become "that one Matt Bors comic." You've probably seen it in some form—and only the final panel. A smirking guy, Mister Gotcha, is improbably perched in a well, while a peasant in the form of a centuries-ago serf carrying a bundle of sticks says, "We should improve society somewhat." Mr. Gotcha replies, "Yet you participate in society. Curious. I am very intelligent."
Editor Glenn Fleishman writes that it features new essays and fresh cartoons, an interview with Bors, and the strip's ambiguities and many memetic derivatives.
We also look back at The Nib, Matt's groundbreaking comics journal that temporarily created a new market, and new visibility, for dozens of cartoonists, comics writers, and comics journalists. Nib designer Mark Kaufman will be our design consultant. (See "Who's Making This Book" for more about Matt, Glenn, and Mark.)
The crowdfunding campaign wraps in two days.
That One Matt Bors Comic [Kickstarter]
