Irish artist Niall de Buitléar's eight-minute found-footage piece Duplicate Content splices video art from the mid-1960s through mid-1970s together with recent social-media clips — most of them, in his words, "people alone in a room filming themselves performing for the camera."
De Buitléar notes that early video artists "frequently asked the question 'what is art?'," while "online creators today are asking 'what can be content?'" — yet "these two groups have inadvertently arrived at many of the same solutions." He sets Bruce Nauman's line that "whatever I was doing in the studio must be art" against a viral TikTok song: "everything is content, don't forget to film it."
De Buitléar calls it "an imperfect catalogue of these memes."
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