Knockoff is "Amazon, without the knockoffs": a browser extension for Chrome that filters out the gibberish factory brands that are typically favoried over quality products in the online retailer's search results. What's left, creator Josh Pigford writes, is "brands with a reputation to lose" rather than HORUSDY or PHRXXI or whatever.
No accounts, no cloud lookups on your shopping path. The whole appraisal runs locally in your browser, on every Amazon page you open. … The junk-brand arms race is only winnable together. Add brands, tune the heuristics, or just report misclassifications from inside the extension. Every fix ships to everyone.
There's a whitelist of 5,000+ real brands, a strictness setting to label or hide questionable brands, and a community reporting feature.
My favorite factory brand on Amazon is DIYAREA, whose products include a coffee making machine. "Sir, would you like to try our new coffee roasting mach–" "No, thank you. I'm a Diyarea man. I've always been a Diyarea man, and I hope you'll forgive me if I am unable to accept any substitute when it comes to my pour of dark comfort."
