I get asked a lot about why Syfy and other TV networks pick some shows to air and not others. There are of course the obvious things everyone knows or can figure out: Is it good? Will our audience like it? Will it do a good rating? Can we afford it?
But beyond that there are dozens of other things we consider along the way. Some weigh more heavily than others, and each show follows a slightly different path. Below are a dozen things we think about when evaluating shows and potential shows that might give you more insight into how things actually make it onto TV. This isn't comprehensive and it's definitely not a formula, but it does go beyond just the cost vs. ratings most people know about:
What kind of show is it?
For Syfy we talk about, is the show set in space or on Earth? Is it science fiction or fantasy? Does it take place in a small town or a big city or on another world? Is it a scripted series? A serialized show? A reality show? A comedy? To bring in the most viewers throughout the week, our lineup needs to be balanced. After all, if we only had one type of show, we'd only bring in one type of viewer. Overall, TV viewers want variety, so it's important not to lean on one type too heavily. Of course sometimes we'll look for shows that ARE like other shows
What are the "auspices" attached to the show?
Who's "attached" to the show or what the show is based on can play a big role in its success. We call these "auspices." For instance, any show based on a book by Stephen King will get more attention than a show based on a book by Craig Engler. Johnny Depp as your lead, or J.J. Abrams as your creator, will attract a bigger audience than a show with people no one's ever heard of. Also, more bloggers and critics will want to write about it. A Star Trek show will have an automatic following because of its franchise vs. an all-new show. Conversely, sometimes the "newness" of a show can be like an auspice…is it the kind of show no one's ever done before? (more…)