“I’m a bestselling author!” That’s a statement bound to elicit cheers . . . but what does that mean, exactly? Well, it means that your book sold better than a lot of other books. But in what category? Tracked by whom? Backed by what data?
I am a bestselling author in the usual, traditional sense — on the New York Times bestseller list, Publishers Weekly, Wall Street Journal, USA Today. But there are a lot of other bestseller lists… and they keep proliferating. Amazon in particular has launched so many esoteric bestseller categories it’s hard to keep track of them. (Like the Steampunk Short Story Collections Featuring Vampires bestseller list. That’s not a real one… at least I don’t think so.)
I am also a publisher, and my mid-sized house, WordFire Press, has released over 300 titles from 73 authors… and as such, I get to look at the actual numbers. One of our WordFire books was a #1 bestseller on the Amazon “holiday anthologies” bestseller list — a #1 bestseller! Wow! In actual numbers, that translated to about 80 copies sold. (But, hey, it’s still a “#1 Bestseller!” if I wanted to call it that.)
But I am also the author, and publisher, of a lot of “invisible bestsellers” — books that actually sell more than many titles on even the major lists, but are released through non-traditional channels and thus are never tracked. Right now, in fact, we have eighteen titles this week alone that have sold enough copies to hit the New York Times and Publishers Weekly bestseller lists… but they are tracked by neither. Read the rest