As the fall sports seasons came to a close, high schools everywhere announced one of the most anticipated weeks of the year: Spirit Week. This year, my school's student government planned out the themes for each day far in advance. Monday was 'Murica Monday, in which everyone wore patriotic clothes. Tuesday was Family Day, where the freshmen dressed up like babies, the sophomores dressed up as kids, the juniors dressed up as adults, and the seniors dressed up like senior citizens. Wednesday's theme was "On Wednesdays we wear pink," which at first glance seems like a Mean Girls reference.
The fine print, however, revealed that it was also for breast cancer awareness. Naturally, I thought. It's October. And October means Pinktober.
Pinktober is such a widespread phenomenon that, as I am typing this, Google Drive drive doesn't put a red squiggly line underneath the word. Every October, everything becomes "For The Cure."
Almost any fathomable activity can be done For The Cure. "Sail for the cure." "Shower for the cure." "Sleep in for the cure." "A cruise for the cure." Everything we do is suddenly "for the cure."