A successful no-platforming means we can talk about Alex Jones again

Zeynep Tufekci (previously) says that Big Tech's "engagement maximization" algorithms meant that any time you talked about Alex Jones critically, the algorithms would start relentlessly recommending that you watch some Alex Jones videos, because they were so well designed to please the algorithms by sucking up our attention. Read the rest

Donald Trump is a pathogen evolved to thrive in an attention-maximization ecosystem

My latest Locus column is The Engagement-Maximization Presidency, and it proposes a theory to explain the political phenomenon of Donald Trump: we live in a world in which communications platforms amplify anything that gets "engagement" and provides feedback on just how much your message has been amplified so you can tune and re-tune for maximum amplification. Read the rest