John Naughton's feature in today's Observer
, "The internet: Everything you ever need to know," is a fantastic read and a marvel of economy, managing to pack nine very big ideas into 15 minutes' reading. This is the kind of primer you want to slide under your boss's door.
4 THINK ECOLOGY, NOT ECONOMICS
The internet: Everything you ever need to know
As an analytical framework, economics can come unstuck when dealing with the net. Because while economics is the study of the allocation of scarce resources, the online world is distinguished by abundance. Similarly, ecology (the study of natural systems) specialises in abundance, and it can be useful to look at what's happening in the media through the eyes of an ecologist.
Since the web went mainstream in 1993, our media "ecosystem", if you like, has become immeasurably more complex. The old, industrialised, mass-media ecosystem was characterised by declining rates of growth; relatively small numbers of powerful, profitable, slow-moving publishers and broadcasters; mass audiences consisting mainly of passive consumers of centrally produced content; relatively few communication channels, and a slow pace of change. The new ecosystem is expanding rapidly: it has millions of publishers; billions of active, web-savvy, highly informed readers, listeners and viewers; innumerable communication channels, and a dizzying rate of change.
To an ecologist, this looks like an ecosystem whose biodiversity has expanded radically. It's as if a world in which large organisms like dinosaurs (think Time Warner, Encyclopaedia Britannica) had trudged slowly across the landscape exchanging information in large, discrete units, but life was now morphing into an ecosystem in which billions of smaller species consume, transform, aggregate or break down and exchange information goods in much smaller units - and in which new gigantic life-forms (think Google, Facebook) are emerging. In the natural world, increased biodiversity is closely correlated with higher whole-system productivity - ie the rate at which energy and material inputs are translated into growth. Could it be that this is also happening in the information sphere? And if it is, who will benefit in the long term?
In Sweden a legislative proposal will let repair shops will charge lower sales-tax, and allow people who repair their appliances and bicycles be to write off their expenditures.
Pumpkin is too watery and stringy to can, and the USDA has an exceptionally loosey-goosey definition of “pumpkin,” which allows manufacturers to can various winter squash varieties (including one that Libby’s specially bred to substitute for pumpkin) and call it “100% pumpkin.”
When Wells Fargo fired 5,300 employees for opening 2,000,000 accounts in its customers name (stealing their cash and trashing their credit scores in the process), it wanted us all to know that it had cleaned house, because this was just 5,300 people who, without any help from senior management, all happened to coincidentally engage in […]
The Avantree Powerhouse 4 Port Fast USB Charging Station brings high quality, high power, and still keeps your work space or home looking neat and organized. The best part about this charger is its capacity. It comes packing 4 USB charging sockets and a powerful 4.5A/22.5W output.. Its smartport technology means you don’t have to worry about frying your battery, either—it […]
With this comprehensive course in App & Game Development for iOS and Android, you’ll be able to take full advantage of this career opportunity without committing to going back to school full time. You’ll learn how to build immersive, interactive games and apps from start to finish using Python, C#, Unity, and HTML—some of the most in-demand programming […]
CloudPress is a responsive WordPress theme builder that allows you to create a whole site in less than 30 minutes. CloudPress comes with tools like pre-built headers, content blocks, and footers—all you have to do is pick what you like, and drag and drop. With your subscription, you get access to 13 professionally designed WordPress themes, over 80 […]