Here's a fascinating case-study on how Timothy Ferriss, author of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
, prototyped and tested various titles and covers for his book, by buying various Google AdWords (for the title), and sneaking dust-jackets onto various business-books at the local Palo Alto Borders and watching how people reacted to them (for the cover).
He took 6 prospective titles that everyone could live with: including 'Broadband and White Sand', 'Millionaire Chameleon' and 'The 4-Hour Workweek' and developed an Google Adwords campaign for each. He bid on keywords related to the book's content including '401k' and 'language learning': when those keywords formed part of someone's search on Google the prospective title popped up as a headline and the advertisement text would be the subtitle. Ferriss was interested to see which of the sponsored links would be clicked on most, knowing that he needed his title to compete with over 200,000 books published in the US each year. At the end of the week, for less than $200 he knew that "The 4-Hour Workweek" had the best click-through rate by far and he went with that title.
64) The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
His experimentation didn't stop there, he decided to test various covers by printing them on high quality paper and placing them on existing similar sized books in the new non-fiction rack at Borders, Palo Alto. He sat with a coffee and observed, learning which cover really was most appealing.
The U.S. Securities and Exchange Commission is suing Breitling Energy Corporation of Dallas, Texas, and its CEO, “Frack Master” Chris Faulkner, for fraudulently spending $80 million dollars of investors’ money on fancy dining, luxury cars, strippers, sex workers, and all the other fixins of a jet-setting sociopath’s lifestyle.
Volkswagen AG’s settlement with half a million U.S. regulators and diesel vehicle owners over polluting vehicles is valued at more than $15 billion cash, a source briefed on the matter told Reuters Monday. A separate report from AP puts the figure around $14.7 billion. If that’s accurate, the settlement will be the largest ever automotive […]
Arriving in my inbox at a steady clip this morning: a series of phishing emails aimed at Bitcoiners, promising that the sender has found a bug in “the Bitcoin client” and promising “Pay 0.07 BTC today, get 10 BTC for 15 hours.”
Taking pictures can be challenging. There are a million factors that can influence each shot you take – and unless you’re a trained photographer, you often just focus, click…and cross your fingers.Of course, you can take some of the ambiguity out of your picture-taking with this Hollywood Art Institute Photography Course & Certification package, now […]
Experienced shutterbugs with DSLR cameras have boatloads of lens options for capturing the moment. Unfortunately, smartphone photographers often get stuck with their one crummy lens, which means limited zoom and focus for their final image.Step up your smartphone’s photographic power with the Acesori 5-Piece Smartphone Camera Lens Kit, now just $9.99 in the Boing Boing Store.Magnetic rings easily […]
Some truths are universal. For one, your phone will always run out of power when you most need it. For another, the charging cords that come packaged with your Apple device will fray, split, and rip faster than Usain Bolt in a game of tag.Instead, pick up a charging cord that anyone would have a tough […]