Rupert Murdoch's Times
Online paywall experiment has released some highly selective statistics this morning. According to the Times
's spin, they've got some 200,000 paid users for their paywalled newspaper site, and that this means, "our journalism is valuable and that customers will respond to the investment, innovation and quality that are hallmarks of our titles and our company."
But the numbers are a little odd. First of all, 100,000 of the 200,000 paid subscribers are Times print subscribers who get the online edition for free (proving, I guess, that people like free stuff?). Of the remaining 100,000 "paid subscribers," some unknown number are people who bought access to a single article or paid for a £1 trial subscription for a month, or bought the iPad or Android App. All of these categories are surely "paid customers," but they're not monthly subscribers paying full freight to access the site -- we don't even know how many people who paid for one day's access ever paid for a second day's access (or converted to a regular subscriber).
In the best case the Times got 100,000 people to sign up for an ongoing, monthly subscription. In the worst case, 80,000 people paid £1 for a month's access and never re-upped; 10,000 people bought a single article and never came back, 9,000 people paid for the Android/iPhone app and stopped using it after the first day, and 1,000 people bought monthly subscriptions.
The Times isn't saying which scenario is the correct one. As one commenter on the Guardian's front-page story points out, "If the answer looked good for this concept, they'd have told us about it, surely?"
The last time I wrote about this, the Times's Tom Whitwell (Assistant Editor), wrote in to say that they weren't yet releasing "specific numbers," but that was back in July and now it's November, and the numbers are still pretty nonspecific.
Times claims 105,000 online subscribers
Where are our petabyte drives? Brian Hayes takes us through the reasons storage is “stuck” in the low terabytes. The tl;dr is that we got such exceptional capacity growth in the late 90s and early 00s we don’t need much more right now, so the focus since then has been on SSDs, networking, interfaces, etc, […]
Amélie Lamont, a former staffer at website-hosting startup Squarespace, writes that she often found herself disregarded and disrespected by her colleagues. One comment in particular, though, set her reeling — and came to exemplify her experiences there.
In this episode of the Flash Forward podcast we travel to a future where humans have decided to eradicate the most dangerous animal on the planet: mosquitos. How would we do it? Is it even possible? And what are the consequences? Flash Forward: RSS | iTunes | Twitter | Facebook | Web | Patreon We […]
Every company wants to harness the power of social media, but few understand how to make that happen. Be one of those select few with this Social Media Marketing Course & Certification package, now just $29 in the Boing Boing Store.Over 12 modules of course material, you’ll learn what it takes to increase a brand’s […]
If you’ve got a killer app idea, but don’t have the technical expertise to pull it off, get a crash course in all things app development with the Comprehensive Android Development Bundle, now over 90% off in the Boing Boing Store. Across 83 hours of training, you’ll learn to develop for the world’s most popular mobile OS, mastering […]
Jared Sinclair developed the RSS reader app Unread, which made $10,000 in its first 24 hours on the iOS market. And we’ve all heard the story of Flappy Bird developer Dong Nguyen, whose creation was reportedly earning $50,000 a day at the height of its 2013 explosion. While those are rare examples, they’re also testament to the […]