Here's an interesting price-comparison between the forthcoming NYT paywall and other subscription services from the Economist to Dropbox. The NYT offering (in its most expensive guise) is extremely expensive relative to the competition, which leads some to conclude that this is primarily about making paid print subscriptions a good deal, rather than pursuing any kind of digital strategy from people who don't read news on paper, or who live outside the areas where a print NYT is readily available:
As Frédéric Filloux and others have pointed out, The New York Times pricing seems designed not to get people to subscribe digitally, but rather to discourage existing subscribers from cancelling their print subscriptions. I think the chart above validates that view: they apparently have no interest in competing for digital-only dollars.
Does The Times really think the mass audience is going to decide their $455/year is better spent on The Times rather than getting 20+ free articles/month from The Times plus The Wall Street Journal ($207/year) plus The Economist ($110/year) plus say The Daily ($39/year) for good measure, and still having ~$100 left over each year?
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