Imaginary Foundation's Nick Philip just IM'd me: "Would you turn your house into a billboard to be free of mortgage payments for a year?" He's referring to the marketing gimmick/PR stunt of Ad firm Adzookie, who are looking to pay people's mortgages in exchange for turning their homes into giant advertisements for the company. (Mock-up seen here.) They haven't painted a single home yet, but the campaign seems to be working anyway. (Ahem.) According to CNN, the company only has $100,000 budgeted for the whole thing, so I'd imagine chances of getting chosen are slim. Anyway, to answer Nick's question... No. I would not. "Turn your house into a billboard, get free mortgage"
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.