Documentary about environmental direct-action: JUST DO IT!

Emily sez,

Since being featured here last year as an upcoming project, Just Do It- a tale of modern-day outlaws has now become a feature length documentary. This latest film from acclaimed filmmaker Emily James, has been met with sold out screenings and rave reviews from press and audiences alike. It's even inspired the impromptu occupation of a flagship Nike Town after a central London screening.

The film follows a cohort of activists from environmental direct action groups Climate Camp and Plane Stupid, whose efforts have proven to radically shift the UK climate debate. Granted unprecedented access, James follows as they blockade factories, attack coal power stations and glue themselves to bank trading floors to halt environmental catastrophe. Just Do It's narrative is funny, poignant and inspiring- prompting Danny Leigh of the Guardian to call it the remedy to the eco-doc's reputation as unwatchable.

Deviating from convention at every turn, Just Do It is part of a new wave of film making. It's crowd funded, crowd sourced and is being shown outside the corporate distribution machine. After storming the UK, Just Do It now sets it's sights on the US. With North American climate movements inching toward radicalism, Just Do It's message of resistance comes as a welcomed push. Adbusters and Rolling Stone have already called it a wake up call to the North American activist. You can support the project's American release now on their Indie Go Go page here.

Just Do It (Thanks, Emily!)

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  1. Glad to see those guys loitering in that Nike Store totally affected meaningful change.

    Or they just ruined the day of the poor retail-working schlubs who had to put up with and try to work around them.

    Activism!!!!  

  2. “whose efforts have proven to radically shift the UK climate debate”
    Shifted from a mature political debate about how best to address a serious scientific issue on a cross party basis, to one where increasing numbers of more conservative minded people see it as some kind of dirty hippy agenda.  Thanks guys!

  3. Shifted from a mature political debate about how best to address a
    serious scientific issue on a cross party basis, to one where increasing numbers of more conservative minded people see it as some kind of dirty hippy agenda.

    “So you remember when these animals were still alive, daddy?”
    “Yes, it’s sad.  It was the hippies that killed them all.”

  4. nothing to see here, just keep shopping, you say.

     your message of fighting climate change has had such a resonance, that we have now come up with a host of solutions to our problems with the help of all those mature party members talking about this serious scientific issue.

    meanwhile pb pollutes the gulf, nuclear contaminated water seeps into the ocean in japan, forested (public) lands are being sold to pay for resource wars,  and we just keep building more boxes on concrete parking lots to reflect all that sunlight.

    your conversation with mature people is having such a great effect, my kid will be able to watch the last glaciers melt in her lifetime. these people are embodying democracy. putting their lives on the line for something that they feel passionate enough to suffer for. save your pathetic recriminations for someone who is doing real harm, monsanto perhaps.

    why do you feel it necessary to put out their light to make yours brighter? you bring nothing but inconvenience (tripp) and lemming like belief in the legislatures to do the right thing (pjdk). neither of which suggest any solution to this issue. some people feel strongly enough to become outlaws and all you got is, it made my work day suck, and the adults are fixing it. seriously? i think that is called enabling.

    “never underestimate the power of a small group of dedicated individuals to change the world, in fact it is the only thing that ever has.”

    1. Is there a word for modifying Godwin’s Law to refer to TERRORTERRORTERRORIST, instead of Hitler?

  5. yes it does, if they are the sane voice in a conversation with multinationals and their enablers. who speaks for the trees (and not your artificial ones)? terrorism is a word that gets far too much traffic these days. no human has been harmed in environmental actions. property damage is different. and tree-spikes are not used indiscriminately. the loggers are informed what areas have been spiked.

    i remember the 80’s wars in central american and how easy it is to label one group of people as terrorist aggressors, and those doing much the same on the opposite side, freedom fighters. human beings all the same, just depends on who is funding it and who is making the distinctions. semantics. or one closer to the present…the anti-marxist from norway, he was a terrorist, till it was discovered he was not a jihadist, and now he is just another mass murderer.

    if that is the solution and it is so easy (and the problem so overblown), why aren’t all the mature people making it happen.

    climate change is just one element of the environmentalists concerns. gmo crops, petrochemical overuse, factory farming, over fishing, species loss, monoculture…

  6. Direct action gets the goods!
    To those who are concerned about how direct action might be viewed as rude or inconveniencing: that’s exactly the point.  All the polite, reasoned dialogue has accomplished essentially nothing, insofar as we are still all on a path to global climate disaster.

    There’s a reason for this.  The institutions who decide whether the climate will be destroyed or not can’t be reasoned with, nor are they impressed by your honorable and gentlemanly conduct.  The only thing they respect is power (and threats to their power).  As average people, the most power we can exert is usually nothing more than annoying and inconveniencing.  But done on a sufficient scale, our power cannot be ignored or brushed aside, the way smart arguments and polite suggestions can be.

  7. I would support the ‘dirty hippies’ in a lot of what they do, but seeing clips like this, I do sometimes wonder whether they became activists because they genuinely want to smash the state, or because they couldn’t find a place in the system (i.e. find a talent or get a job like the rest of us).

  8. If not “terrorist” what would you call someone who threatened to damage or destroy your business or other property if you didh’t submit to their illegal demands?

    Biden and congressional dems referred to T-Partiers as what?

    http://www.politico.com/news/stories/0811/60421.html

    I predict a flip on that word.

    Various carbon sequestration technologies have solved AGW. The problem is that there’s been no warming this decade, so most people aren’t that worried. The smelly, dopey, shiftless Marxists on this video are just excited to have attention and faux meaning in their lives.

    1. That’s very subtle. You need to be more forceful if you ever hope to scare those pinko commies back to the USSR.

    2. Various carbon sequestration technologies have solved AGW. The problem
      is that there’s been no warming this decade, so most people aren’t that
      worried. The smelly, dopey, shiftless Marxists on this video are just
      excited to have attention and faux meaning in their lives.

      And we all appreciate the extraordinary measures our captains of industry have taken to implement a practical solution to a non-existent problem that their political enemies have chosen only for the self-satisfaction of seeking popularity among a public who mostly doesn’t care about the topic.

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