My latest Guardian column, "Why the entertainment industry's release strategy creates piracy," looks at the weird entertainment industry practice of defending their right not to sell us the things we want to buy, and the rather more odious practice of asking the public to foot the bill for this strategy:
In a real marketplace, the ability of entertainment companies to stagger their releases would be curtailed by the willingness of customers to put profits ahead of their own desire to watch TV or movies when the rest of the world is talking about them on Twitter and Facebook – and not six months later, timed to coincide with a bank holiday. However, by equating watching TV at "the wrong time" with theft, the entertainment companies have been pretty successful in convincing politicians that the public should foot the bill for this decision through costly market interventions, up to and including a branch of the City of London police charged with finding copyright infringers.
Which brings us back to the empirical evidence on lawful alternatives and piracy rates. The fact that people eschew the black market when there is a legitimate alternative tells you that they're not thieves looking to steal. Rather, like the notional customer who sneaks in her own fizzy drinks rather than paying for the cinema's insane markups, they are potential customers whose purchases have been forfeited by a business that has violated rule number one: offer a product that people want to buy at the price they're willing to pay.
Why the entertainment industry's release strategy creates piracy
Fresh Comfy is a Thai scarf-seller whose gauzy chiffon scarves come screened with motifs from literary classics, in a variety of finishes (grey, black, off-white, full color): Anne of Green Gables cover; Harry Potter Marauders’ Map; Map of Middle Earth; Pride and Prejudice cover; the Cheshire Cat; Romeo and Juliet title-page; Sherlock Holmes engravings; Alice […]
Solid Oak Sketches has filed copyright registrations in the tattoo designs that decorate the bodies of some of basketball’s biggest stars (LeBron James, Kobe Bryant, Kenyon Martin, DeAndre Jordan, Eric Bledsoe, etc), and has sued Take-Two Software, maker of NBA 2K16 and other basketball video games, for reproducing tattoos as part of the likenesses of […]
Rheney Williams, a former attorney from Charleston, SC, sells a line of unofficial Disneyland-scented candles themed after the rides, food, and environments of the park.
Plastic is so 2013. You don’t want to buy something only to throw it away or lose it and barely care. You like nice things and want to hang onto them. The Plazmatic lighter here is a high quality, high tech alternative to the typical cheap, plastic lighter you get at the old gas station. […]
Real engineers build things. Super cool engineers build things with their hands and fingers, like our engineering forefathers did. No idea where to even begin to do that? This step by step Arduino course is now 92% off and is going to get you up and running, from zero to hero, in no time. So […]
How do Google and YouTube really work? It turns out, Python kind of runs things around those parts. And with this bootcamp, you’ll get whipped into shape and ready to start programming yourself. Whether you’re a Python pro and just want to sharpen your skills, or a total tech newbie with little or no coding […]