Food company's annual report needs to be baked before reading

This annual report (for a Croatian food company) ships wrapped in foil, and needs to be baked in an oven in order to make the thermal-reactive ink illustrations show up.


Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka that has to be baked in an oven before it can be read.

Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.

Link

(via Kottke)

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