Mike Linksvayer, the CTO of Creative Commons, runs the numbers of Nine Inch Nails's Creative Commons download experiment and discovers that it only took the band two days to exceed the typical net from a massive-selling traditional CD release. The band sold $750,000 worth of "limited edition deluxe sets," plus an unknowable further sum from sales of the regular CDs and merch.
The $300 “ultra deluxe edition” of Nine Inch Nails‘ Ghosts I-IV, limited to 2500 copies, sold out in a couple days (I believe released Sunday, no longer available this morning). There are some manufacturing costs, but they don’t appear to be using any precious materials. So if an artist typically makes $1.60 on a $15.99 CD sale, profit from sales of the limited edition already matches profit from a CD selling hundreds of thousands of copies.
Then there are non-limited sales of a $75 merely “deluxe edition”, $10 CD, and $5 download, and whatever other products NIN comes up with around Ghosts.
HOWTO Earn an artist's living in the 21st century: 1000 True Fans
Nine Inch Nails goes Creative Commons remix-friendly with new album
[My EFF colleague Katharine is back with a very important message about a singularly stupid and dangerous legislative proposal that is steamrolling through Congress; even by the standards of stupid and dangerous Congressional copyright rules, this one is an exception -Cory] Every year, for a couple of years now, Congress has debated passing some version […]
In my latest podcast (MP3), I read my Green European Journal short story about the terrible European Copyright Directive which passed last March, False Flag. Published in December 2018, the story highlights the ways in which this badly considered law creates unlimited opportunities for abuse, especially censorship by corporations who've been embarassed by whistleblowers and […]
Canada's Conservative Party is terrible, and it has terrible policies, and it will be terrible for Canada if they are elected. I already voted against them with my mail-in ballot. That said, the CBC is 100% wrong to sue the Tories for copyright infringement over the inclusion of short debate clips in Conservative campaign websites […]
Whether you own or rent your place, insurance on that home is a necessary hassle – but a new tech-driven company called Lemonade is starting to show that while it might indeed be a necessity, it doesn’t have to be a hassle. Here’s the way insurance typically works: You pay premiums and hope an accident […]
People tend to keep luggage around for a long time. And why not? New suitcases are pricey, and no matter how banged up or patched up that old bag gets, it still holds your clothes. Right? Maybe not. Here are 15 travel bags and accessories that make a strong case for upgrading your gear. They’ve […]
Do you own a Mac? Unless you’re using it for a paperweight, you almost can’t afford not to get the Magnificent Mac Bundle. It’s a roundup of some truly essential security and file management apps, bundled up with great photo and video enhancers. The best part is that all nine apps are potentially available for […]