Mike Linksvayer, the CTO of Creative Commons, runs the numbers of Nine Inch Nails's Creative Commons download experiment and discovers that it only took the band two days to exceed the typical net from a massive-selling traditional CD release. The band sold $750,000 worth of "limited edition deluxe sets," plus an unknowable further sum from sales of the regular CDs and merch.
The $300 “ultra deluxe edition” of Nine Inch Nails‘ Ghosts I-IV, limited to 2500 copies, sold out in a couple days (I believe released Sunday, no longer available this morning). There are some manufacturing costs, but they don’t appear to be using any precious materials. So if an artist typically makes $1.60 on a $15.99 CD sale, profit from sales of the limited edition already matches profit from a CD selling hundreds of thousands of copies.
Then there are non-limited sales of a $75 merely “deluxe edition”, $10 CD, and $5 download, and whatever other products NIN comes up with around Ghosts.
HOWTO Earn an artist's living in the 21st century: 1000 True Fans
Nine Inch Nails goes Creative Commons remix-friendly with new album
Since the earliest days of the "semantic web,", millions of dollars and hours of coding effort have been thrown at the problem of really organizing large corpuses of information, with two approaches emerging: rigid ontologies (like the Dewey Decimal system) that require a system's users to be deeply expert in the structures they're working in; […]
In 1971, the Australian indigenous artist Harold Thomas created the iconic Australian Aboriginal Flag which has since been named one of the "official flags of Australia," which resulted in Thomas successfully suing to assert copyright over the design.
[Editor's note: Whenever governments review their copyright, one of two things happens: either they only listen to industry reps and then come to the "conclusion" that more copyright is always better; or they listen to stakeholders and experts and conclude that a little goes a long way. Normally, when the latter happens, the government that […]
With the quick-fix appeal of video games and their own cell phones, it can be tough to keep kids focused on supposedly “educational” toys. And while it may seem counter-intuitive to fight tech with more tech, we’re all in when it comes to the Toybox 3D Printer. We’re not sure if anyone had envisioned a […]
Whether you’re an artist, designer or just organizing a photo album, photo editing software is a must. And software designers know it: Platforms like Photoshop and Lightroom have a ton of helpful features, but you’ll pay for them in spades. Luckily, there’s some competition in the photo editing arena. Right now, Skylum’s Luminar software is […]
Who needs a holiday sale? Sometimes there’s no better time than the thick of summer to find deals. We should know – we’ve found ten deep discounts on some must-have items. Whether you’re searching for CBD edibles, exercise gear, chargers or other tech, take a look. But don’t look long – these prices aren’t likely […]