Sociological Images expertly dissects the new Axe exfoliant-for-men ad, which suggests that it's the perfect thing to use after sexual relations with "Jessica" and "Jessica's Mom":
The heterosexual male fantasy of being sexually serviced by two women is so common as to have become a cliché, but what about the less-frequently endorsed but still prevalent fantasy about those women being sisters (or better yet, identical twins!) or a mother-daughter pair? Is it simple attraction (i.e., if you're attracted to one woman in a family, it's likely you'll be attracted to other women who look/act like her)? Is it the taboo element? Or does the power to coerce women into an incestuous situation serve as it's own reward?
Still, Axe got one thing right with this product. When I think about a guy who would buy this sponge in the hopes of securing sexual relations with a woman and her mother, I can't help but think of him as a, well…tool.