1972 ad promotes radiation

Carrie McLaren is a guest blogger at Boing Boing and coauthor of Ad Nauseam: A Survivor's Guide to American Consumer Culture. She lives in Brooklyn, the former home of her now defunct Stay Free! magazine.

I found this 1972 Investor-Owned Electric Light and Power Companies ad in a Taschen collection.

Radioactivity. It's been in the family for generations. In fact, scientists can tell us just how old our remote ancestors are by measuring the radioactivity still in the bones of prehistoric cave dwellers.

Was this really reassuring? All of the dead people you've ever heard about are radioactive! Why not: "Radiation: because EVERYTHING causes cancer!"