Urban Outfitters' controversial new NYC storefront more real than hyperreal


Last month, I posted about Urban Outfitters' new New York City store opening with a facade that reportedly was meant to look like four faux storefronts. The creative director of Pompei AD, designers of the store, said "The whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses. It's the story about the streets of New York as they once were." The store just opened and as Ruben "Tom the Dancing Bug" Bolling pointed out to me, "the storefronts are far less fake than originally indicated." "Urban Outfitters' "Ironic" Upper West Side Storefront is Ready for Thursday Opening" (NBC New York)