Salon's Kerry Lauerman found that the given wisdom of publishing more content did not yield more traffic.
[We published] Short (a few hundred words) summaries or explainers about a major news event covered more in depth by somebody else. In its best form, we wrote short little decoders of a big story, and tried to link generously to the original source. At its worst, we monitored Twitter and Google for trending topics, and dispatched an intern to cobble together our own summary, posted it quickly, then prayed to the Google gods that the effort would win, if only briefly, their favor.
I'm not proud of that last approach, a mandate from above, which we were able to quietly scuttle after it was proven to have absolutely zero impact.
They're now publishing a third fewer stories, but have increased traffic by forty percent since cutting out "aggregation" and focusing on original stories.
Jill Abramson, the former executive editor of the New York Times, has a book out about journalism, ethics and truth. Unfortunately, many paragraphs turned out to be plagiarized from other writers. To the seemingly oblivious Abramson, it seems incomprehensible that this might be a problem. To her publishers, the vast sunk costs involved (it paid […]
When bots finally accounted for half the traffic on the internet, Media Experts speculated that algorithms would start identifying bots as a better advertising target than humans. Max Read points out that fear of “Inversion” is now quaint. Now everything is so fake online that no-one trusts numbers at all. In the future, when I […]
Former New York Times ombudsman Margaret Sullivan can’t believe the media is making the same mistakes it made in the run up to the 2016 election: “Too many journalists allow Trump to lead them around by the nose, which is why you’ve heard so very much about that migrant caravan in recent weeks.” With the […]
Who said LEGO® had to be ground bound? With The Force Flyers DIY Building Block Fly ‘n Drive Drone, you can turn LEGO® and other building-block creations into fully-functional flying machines. It’s available now in the Boing Boing Store for $39.99. This kit comes with everything you need for remote-controlled long distance flight, including a […]
When businesses need big cloud projects done right, they need experts in DevOps. For the uninitiated, that’s shorthand for the framework that allows development and operations teams to work together toward the same goal – not as independent departments with their own agendas. There’s an arsenal of software that has cropped up to help in […]
Are you super organized? You’re going to love the Genius Pack G4 and its seemingly limitless, well-placed compartments. Not that organized? You’re still going to love this piece of luggage because it’s so well thought out that it practically does the packing for you. We’ve all tried to stuff a piece of carry-on so full […]